Indonesia's Top 100 Most Valuable Brands 2018
Based on this year's Brand Finance Indonesia survey, Tower Bersama is on the list of "2018 Indonesia's 100 Most Valuable Brands". This prestigious award was received by TBIG on May 31, 2018 at the Shangri-La Hotel in Jakarta. This event was a collaboration between SWA Magazine, Brand Finance Indonesia and SWANETWORK.
Brand value ranking is obtained from Brand Finance analysis of the Brand Streght Index (BSI) of each company that is in the ranking. The data used for the ranking is obtained from company information, Bloomberg, the company's annual report and research conducted by Brand Finance. While the parameters used to obtain brand value are financial parameters that are quantitative and non-financial parameters (qualitative).